DESIGN, CREATIVE DIRECTION, PRODUCTION

Drawing on the success of its video game-inspired art shows, iam8bit has evolved into a gamer-oriented lifestyle brand, creating both independent products and collaborations with big players in the gaming industry. A partner and I worked with the company to design a new and flexible identity that would allow iam8bit to shift and change in service of their creative needs or latest collaboration.

The primary mark is technical—a combination of sharp angles and rounded edges, approachable and aware of its video game roots. The style lets it play well with a variety of swappable eights that the team uses in different contexts.