DESIGN, ART DIRECTION

For anyone who has been paying attention to pop culture or Hollywood in the last 15 years, the Marvel Cinematic Universe has become a massive success and staple of both cinema and the broader culture. So, it only made sense that MobyFox would release a series of smartwatch bands based on these popular characters and properties.

Being a lifelong comic book fan and student of visual culture, I sought to bring a fan-focused approach in designing and art directing this 40+ piece product line. Our Marvel line of products has continued to morph over the past couple years, changing and evolving with each new film or TV release. To my mind, the most successful products are those that capture a character's overall spirit, and I've sought to fine-tune our design approach to ensure that all visual details and iconography tell a broader story to fans. After all, the storytelling and characters are what fans have fallen in love with, and we aim to give them a bit of that on their wrists.