PRODUCT DESIGN, PACKAGE DESIGN, COPYWRITING

NASA changed the face of space exploration in the 1980s and ‘90s with the introduction of the Space Shuttle program. For those of us who grew up during this exciting era, few things better symbolize the optimism, excitement, and heartbreak of those years than the iconic NASA logo and identity. Created by the design firm Danne & Blackburn, it was an attempt to modernize and standardize the agency’s identity, bringing it in line with modern design systems. Even though it is no longer used as the primary NASA signifier, the logo is beloved by designers and space enthusiasts of several generations.

Working with watch fashion company MobyFox on this release, I wanted to pay homage to the striking and modern typography, while also commemorating the launch of the first shuttle Columbia in 1981. I designed the watch band for this inaugural release, as well as its packaging and digital faces for the Apple Watch, drawing on some of the most iconic NASA imagery of that time period.