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Tim Lapetino

Design + Writing + Geek Culture

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Old Line Spirits

PACKAGE DESIGN

Old Line Spirits was founded by a pair of former Navy pilots who brought their hard-working, mission-focused ethos to the creation of the Baltimore-based distillery and its unique craft releases.

Known for their award-willing American Single Malt Whiskeys and aged rums, Old Line was a great design partner, and at Seedhouse we worked with the founders from the beginning. I designed the labels and packaging of Old Line's aged Caribbean Rums, including the original Rum, Single Malt Cask-Finished Rum, and the 114 proof "Navy Strength" Rum. Ahoy!

I built on the use of nautical imagery with a distinctive star crab icon, which has traveled from foil-stamped rum labels, to shirts, merchandise, and brand revisions.

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All content © 2024 Tim Lapetino