PACKAGE DESIGN
Old Line Spirits was founded by a pair of former Navy pilots who brought their hard-working, mission-focused ethos to the creation of the Baltimore-based distillery and its unique craft releases.
Known for their award-willing American Single Malt Whiskeys and aged rums, Old Line was a great design partner, and at Seedhouse we worked with the founders from the beginning. I designed the labels and packaging of Old Line's aged Caribbean Rums, including the original Rum, Single Malt Cask-Finished Rum, and the 114 proof "Navy Strength" Rum. Ahoy!
I built on the use of nautical imagery with a distinctive star crab icon, which has traveled from foil-stamped rum labels, to shirts, merchandise, and brand revisions.