DESIGN, ART DIRECTION

In addition to art directing and managing our MobyFox smartwatch product portfolio, I occasionally still get the chance to dirty my hands, so to speak, and design products. For the release of the film, Spider-Man: No Way Home, I worked closely with our industrial design team, concepting and art directing a pair of premium, sculpted silicone watch bands. Both are based on costumes worn by Tom Holland’s Spider-Man in the movie.

While it's crucial to stay true to the character and the overall ethos of the film, I'm always very aware that watch bands and super hero costumes are not the same thing. What works onscreen for a Hollywood blockbuster doesn't necessarily translate into a wearable, fashionable fan accessory. My team is always looking for ways to capture the spirit and physical details of a property or character, and doing so within the constraints of a 20-millimeter-wide canvas. That design process is more akin to logo design--in understanding what details should be included and which can be left out. We consider color, texture, depth, spatial relationships, and little details that only the most ardent fans with notice. It all adds up to a stimulating and enjoyable design process, and hopefully a stellar product.